Track how people listen to your audio content
Track completion rates, drop-off points, and listener habits across every episode. Use that proof to sell your existing advertisers—and win new ones—on audio placements alongside your newsletter.
Analytics that actually shape your content
Every play, skip, and replay — broken down so you can see what landed and what didn't.
Completion rate per episode
See exactly what percentage of listeners reach the end. Compare across episodes to spot what works.
Drop-off heatmap
Pinpoint the timestamp where listeners stop. Trim weak segments, double down on what holds attention.
Audience growth
Track unique listeners, returning listeners, and subscriber growth across every distribution channel.
Platform breakdown
Apple Podcasts vs. Spotify vs. embedded player vs. RSS direct — know where your audience actually listens.
Chapter-level engagement
Which chapters get replayed? Which get skipped? Use the data to plan your next piece.
Revenue dashboard
See listens and engagement alongside the sponsorships you sell — proof you can share when renewing or pitching audio.
Sell advertisers on audio — backed by listening data.
You stay in charge of sponsorships. Use analytics to upsell existing newsletter advertisers onto audio placements and to close new advertisers who want engaged listeners—not passive impressions. Host-read spots, bundles, and packages are yours to price and fulfill.
- Show completion, platforms, and geography when renewing current sponsors
- Pitch new advertisers with proof listeners stick around through episodes
- Spot strong episodes and chapters so sponsor reads land where attention peaks
- One dashboard for listens and sponsor outcomes — no guessing in proposals
What sponsors want to see
- Completion and drop-off charts — prove attention before you quote audio CPMs.
- Platform and geography splits — align buys with where listeners actually tune in.
- Episode-level trends — renew newsletter sponsors onto audio with confidence.
InkToAudio does not broker audio ads for you — we give you the metrics to sell them yourself.
Measure what matters. Earn what you're owed.
Listener analytics is included on every plan. Use it to package audio alongside your newsletter for advertisers you already work with—and brands you want to win next.